Robin Horstmann · AIGP, AAISM, CRISC, CISM, CDPSE, PMP
AI governance for consumer goods
Consumer goods companies are running AI in marketing, procurement, quality, and finance while the governance sits somewhere behind it. This site tracks what binds, what the controls are, and where the two do not meet.
Every claim on these pages traces to a primary document. Each one carries the date it was last reviewed.
What binds
Regulatory Record
Every law, rule, and court ruling that shapes how consumer goods companies govern AI, dated and sourced, from the 1914 FTC Act to obligations landing in 2028. Reviewed on a stated cadence.
Regulation
FDA, USDA, FTC, EPA, and the European authorities, mapped to the AI a CPG company actually runs, with the obligation that attaches to each.
Glossary
Definitions for the language that appears in AI law, in standards, and in the controls behind them. Regulatory entries name the issuing body and what it governs.
What to do about it
Use cases
Function by function, from demand planning and trade promotion to batch release and vendor onboarding, with the control that governs each one.
Where to start
What to do at a company with AI in production and no governance around it, in the order the moves have to happen.
Writing and teaching
Articles
Occasional writing on where governance meets the contract, the vendor, and the system. Every claim is sourced to a primary document and dated.
For instructors
Where the book fits across eight course types, a chapter map filtered by course, adoption terms, and how to request an evaluation copy.
The Governed Enterprise: An AI Governance Playbook for Consumer Goods is the first AI governance playbook written specifically for consumer goods, from food and beverage to cosmetics, pet food, household products, and over-the-counter health, and the compliance issues each one faces. It covers ownership and accountability, agentic controls, vendor and co-manufacturer oversight, cybersecurity, incident response, and the regulatory landscape, with a Next Steps block closing every chapter.
Read more and order · 469 pages · Ebook, paperback, hardcover
Robin Horstmann is a technology leader in consumer packaged goods, currently implementing agentic AI for accounting and manufacturing and building the foundations it runs on. Her background is in the systems a company depends on: ERP implementations and recoveries, enterprise architecture, cybersecurity, and the warehouse, transportation, and plant floor systems that run operations. That work has run inside consumer goods manufacturers and distributors for twenty years, across packaged food, pet food, wellness products, licensed apparel, and home textiles.
While earning the IAPP's Artificial Intelligence Governance Professional credential, she looked for a governance reference written for consumer goods and found only frameworks built for banks, insurers, and general enterprise. She wrote the playbook afterward.
R&B Carthage Press · Carthage, North Carolina